When you start your SEO campaign can be difficult to separate the myth from the truth. It seems everyone has a different idea of what works and what does not, and even someone who is involved in this business could be confused for a moment the SEO trends, techniques and tactics change with age.
While there may be much disagreement, these 17 tips for SEO is something that most experts seem to agree. Following these rules, you can avoid common mistakes and launched a successful campaign.
1. Do keyword research.
This is a very important step in your SEO campaign, even before you start. The study carefully all the words you want to use - this can make a big difference in your strategy.
2. Do not use the same meta tags for each page.
All that you and your Meta title tag must be unique for each page. Also, be sure to use keywords and write the title interesting.
3. Do not try to fool search engines.
Do not overuse keywords, hidden text, doorway pages or create. This is a form of ethical SEO. With the current trend in support of ethical SEO search engine, the best practice is the creation of web pages designed, which have unique content and easy to navigate.
4. Avoid low-quality links.
Not all links are created equal. Instead of getting links from the collection of links, the investigation of the popularity of the site before getting links from them. Alexa ranking is a good way to test the popularity and page rank. However, if your own page rank pretty low, do not worry, because this will be explained later.
5. Avoid using links with the anchor text itself.
Search engines do not like using the same link anchor text and description that is repeated at short intervals.
6. No excessive reciprocal links.
Reciprocity can be connected valuable, but only if done in small doses, and if the links are relevant to your business. Also, be sure to have different types of links, including links to blogs, forums, articles, social media, bookmarks, and more.
7. Not obsessed with page rank.
Page rank is only a small part of your SEO campaign all. Sorting the pages is quite complicated, and is based on several factors. It is possible to reduce the page rank is actually quite successful and receives many visitors. So if your page rank is low, do not panic.
8. It is a network with other site owners.
This is a great way to learn, get advice and exchange of links. This relationship can be mutually beneficial.
9. Making site updates regularly.
Sometimes, out of date website can be worse than none at all sites. Make sure you regularly updated with the latest information, news and events, and fresh content. If you want to attract the attention of the robot search engines, updated regularly is a great way.
10. Not compete for a single keyword.
By contrast, competing for the keyword phrase. This will make it more likely that your site appears in search results more relevant. For example, if your company sells jewelry box, and try to compete with "box of time", many people who find the site is a cardboard box, hat boxes, and other types of boxes, and probably will not stay on your page as soon as you realize you do not sell what you want. If you are competing with the phrase "jewel box" is more likely that potential customers who are looking strictly for the jeweler will find you.
11. Research your competitors.
It is always good to know what the competition is doing, including what they are doing on your site, where they get the link, etc.
12. Design your website SEO friendly.
There must be an SEO strategy in regard to web design. Avoid heavy lot of Flash and graphics, as the search engine robots to crawl the text, not images. Good Meta Tags and title is a necessity, and the content fresh and interesting. If you hire someone to design your website, looking for someone who specializes in organic SEO.
13. Use text links instead of images.
If you use JavaScript, the link text is important because the spider will not follow JavaScript.
14. Consider the location.
There are several advantages to reach the local public. In addition to getting local clients, including keyword phrases based on the location, such as "Detriot auto body shop," will help, as it will have less competition for that keyword.
15. Do not ignore the power of content.
There is no content drives Web site as well. Make sure your content is interesting, original, and was also investigated. Use strategic keywords (to match the natural flow of the text.)
16. Always correct.
This step must be given, but it is not uncommon to see typos and errors in the content of web pages. In addition to providing false information, errors and misspellings, creating web pages and search the company is not professional. And most important ... SEO is not achieved overnight. This can be a lengthy process and requires hard work and sometimes trial and error. Keep your business and not give up!
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